JAIME
JAIME
JAIME
VM
VM
VM
—Pr.Designer
—Pr.Designer
—Pr.Designer
Currently working as a freelancer.
Previously at Merim groupe.
Based in France.
Currently working as a freelancer.
Previously at Merim groupe.
Based in France.
Currently working as a freelancer.
Previously at Merim groupe.
Based in France.
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Product design portfolio
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Product design portfolio
Product design portfolio
Product design portfolio
01/04
01/04
01/04
Merim groupe
Merim groupe
Merim
FoodTech
FoodTech
FoodTech
Merim Group specializes in digital solutions for quick-service and themed restaurants. They help these fast food restaurants go digital.
Merim Group specializes in digital solutions for quick-service and themed restaurants. They help these fast food restaurants go digital.
Merim Group specializes in digital solutions for quick-service and themed restaurants. They help these fast food restaurants go digital.
Product Designer, Product Manager
Product Designer, Product Manager
Product Designer, Product Manager
Strategy, planning, management
Strategy, planning, management
Strategy, planning, management
UX/UI
UX/UI
UX/UI
Problem
Problem
Problem
Maintaining a cohesive design vision across development and product teams, balancing aesthetics with user needs and business objectives, and establishing scalable design systems and processes for lasting impact.
Maintaining a cohesive design vision across development and product teams, balancing aesthetics with user needs and business objectives, and establishing scalable design systems and processes for lasting impact.
Maintaining a cohesive design vision across development and product teams, balancing aesthetics with user needs and business objectives, and establishing scalable design systems and processes for lasting impact.
Audience
Audience
Audience
Product stakeholders such as investors, employees, customers, and suppliers.
Product stakeholders such as investors, employees, customers, and suppliers.
Product stakeholders such as investors, employees, customers, and suppliers.




SOS service
SOS service
SOS service
Drive-thru efficiency
Drive-thru efficiency
Drive-thru efficiency
Designed a real-time performance monitoring system for fast food restaurants, empowering managers to optimize drive-thru efficiency and elevate customer experience.
Designed a real-time performance monitoring system for fast food restaurants, empowering managers to optimize drive-thru efficiency and elevate customer experience.
Designed a real-time performance monitoring system for fast food restaurants, empowering managers to optimize drive-thru efficiency and elevate customer experience.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.
















Cash Flow
Cash Flow
Cash Flow
Cash flow management
Cash flow management
Cash flow management
Improved user experience and optimized workflows for the cash management section, resulting in increased user engagement and efficiency.
Improved user experience and optimized workflows for the cash management section, resulting in increased user engagement and efficiency.
Improved user experience and optimized workflows for the cash management section, resulting in increased user engagement and efficiency.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI development, I collaborated with the talented Margaux Billon.








DASH
DASH
DASH
Dashboard platform
Dashboard platform
Dashboard platform
Dash is a comprehensive web platform designed to empower restaurant owners and managers by providing real-time insights into their business performance. It enables users to monitor key metrics across sales, finances, and customer service, ensuring informed decision-making and operational efficiency.
Dash is a comprehensive web platform designed to empower restaurant owners and managers by providing real-time insights into their business performance. It enables users to monitor key metrics across sales, finances, and customer service, ensuring informed decision-making and operational efficiency.
Dash is a comprehensive web platform designed to empower restaurant owners and managers by providing real-time insights into their business performance. It enables users to monitor key metrics across sales, finances, and customer service, ensuring informed decision-making and operational efficiency.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI/UX development, I collaborated with the talented Margaux Billon & Tom Cousin.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI/UX development, I collaborated with the talented Margaux Billon & Tom Cousin.
As a product designer, I led the process from discovery phases through to delivering JIRA specs for estimation sessions. For UI/UX development, I collaborated with the talented Margaux Billon & Tom Cousin.



Branding
Branding
Branding
Design system
Design system
Design system
My primary objective was to address internal and external pain points, including the misalignment between delivered mockups and development outcomes, while also meeting the market's demand for interfaces that are ergonomic, intuitive, and visually compelling.
My primary objective was to address internal and external pain points, including the misalignment between delivered mockups and development outcomes, while also meeting the market's demand for interfaces that are ergonomic, intuitive, and visually compelling.
My primary objective was to address internal and external pain points, including the misalignment between delivered mockups and development outcomes, while also meeting the market's demand for interfaces that are ergonomic, intuitive, and visually compelling.
After conducting a thorough analysis of potential solutions, the decision was to implement a streamlined design system that adhered to international standards, prioritized ease of updates, and significantly reduced the reliance on custom components. This strategic approach not only improved the cohesiveness and scalability of our platform but also ensured seamless collaboration across teams, enhancing both efficiency and the final user experience.
After conducting a thorough analysis of potential solutions, the decision was to implement a streamlined design system that adhered to international standards, prioritized ease of updates, and significantly reduced the reliance on custom components. This strategic approach not only improved the cohesiveness and scalability of our platform but also ensured seamless collaboration across teams, enhancing both efficiency and the final user experience.
After conducting a thorough analysis of potential solutions, the decision was to implement a streamlined design system that adhered to international standards, prioritized ease of updates, and significantly reduced the reliance on custom components. This strategic approach not only improved the cohesiveness and scalability of our platform but also ensured seamless collaboration across teams, enhancing both efficiency and the final user experience.



App
App
App
On The Go concept
On The Go concept
On The Go concept
After conducting a series of in-depth user interviews with franchise owners and restaurant managers, a business opportunity was identify to improve our restaurant management platform. These conversations provided valuable insights into the pain points and needs of our target users, which led to the realization that certain key functionalities of our platform, along with critical data from our dashboard, could be incredibly valuable if integrated into a mobile app.
After conducting a series of in-depth user interviews with franchise owners and restaurant managers, a business opportunity was identify to improve our restaurant management platform. These conversations provided valuable insights into the pain points and needs of our target users, which led to the realization that certain key functionalities of our platform, along with critical data from our dashboard, could be incredibly valuable if integrated into a mobile app.
After conducting a series of in-depth user interviews with franchise owners and restaurant managers, a business opportunity was identify to improve our restaurant management platform. These conversations provided valuable insights into the pain points and needs of our target users, which led to the realization that certain key functionalities of our platform, along with critical data from our dashboard, could be incredibly valuable if integrated into a mobile app.
This insight drove the creation of a mobile solution concept designed specifically to empower restaurant managers and franchise owners, giving them quick access to essential tools and data on the go. By aligning product features with user needs, we will be able to bridge the gap between our core platform's capabilities and the requirements of the mobile experience, ultimately driving both user satisfaction and business growth.
This insight drove the creation of a mobile solution concept designed specifically to empower restaurant managers and franchise owners, giving them quick access to essential tools and data on the go. By aligning product features with user needs, we will be able to bridge the gap between our core platform's capabilities and the requirements of the mobile experience, ultimately driving both user satisfaction and business growth.
This insight drove the creation of a mobile solution concept designed specifically to empower restaurant managers and franchise owners, giving them quick access to essential tools and data on the go. By aligning product features with user needs, we will be able to bridge the gap between our core platform's capabilities and the requirements of the mobile experience, ultimately driving both user satisfaction and business growth.








02/04
02/04
02/04
Eximion
Eximion
Eximion
Fintech
Fintech
Fintech
A web app that aims to make investing easier and offer better returns than other crypto options.
A web app that aims to make investing easier and offer better returns than other crypto options.
A web app that aims to make investing easier and offer better returns than other crypto options.
Product Designer Freelance
Product Designer Freelance
Product Designer Freelance
MVP
MVP
MVP
Visual design, UX
Visual design, UX
Visual design, UX
Problem
Problem
Problem
To secure fundraising, the platform must evolve into an operational and scalable MVP. This requires a clear focus on building a robust foundation that demonstrates value, ensures seamless user experiences, and can support rapid growth, making it attractive to investors and ready for market expansion.
To secure fundraising, the platform must evolve into an operational and scalable MVP. This requires a clear focus on building a robust foundation that demonstrates value, ensures seamless user experiences, and can support rapid growth, making it attractive to investors and ready for market expansion.
To secure fundraising, the platform must evolve into an operational and scalable MVP. This requires a clear focus on building a robust foundation that demonstrates value, ensures seamless user experiences, and can support rapid growth, making it attractive to investors and ready for market expansion.
Audience
Audience
Audience
Investors, early adopters, the product team, and stakeholders—focused on validating usability, ensuring scalability, and demonstrating market potential to drive successful fundraising and growth.
Investors, early adopters, the product team, and stakeholders—focused on validating usability, ensuring scalability, and demonstrating market potential to drive successful fundraising and growth.
Investors, early adopters, the product team, and stakeholders—focused on validating usability, ensuring scalability, and demonstrating market potential to drive successful fundraising and growth.



Features
Features
Features
Functionalities
Functionalities
Functionalities
I defined and established core functionalities for the MVP, including the Home Page with a Dashboard displaying key metrics and recent transactions. I also designed the essential Withdrawal and Deposit features for seamless financial transactions, along with User Settings, providing a personalized experience with simple, intuitive options.
I defined and established core functionalities for the MVP, including the Home Page with a Dashboard displaying key metrics and recent transactions. I also designed the essential Withdrawal and Deposit features for seamless financial transactions, along with User Settings, providing a personalized experience with simple, intuitive options.
I defined and established core functionalities for the MVP, including the Home Page with a Dashboard displaying key metrics and recent transactions. I also designed the essential Withdrawal and Deposit features for seamless financial transactions, along with User Settings, providing a personalized experience with simple, intuitive options.


UI Kit
UI Kit
UI Kit
Platform fundamentals
Platform fundamentals
Platform fundamentals
I developed the Platform UI Kit Fundamentals, creating a scalable design system with reusable components to ensure consistency across the platform. This included defining typography, color schemes, iconography, and spacing, streamlining collaboration between design and development teams.
I developed the Platform UI Kit Fundamentals, creating a scalable design system with reusable components to ensure consistency across the platform. This included defining typography, color schemes, iconography, and spacing, streamlining collaboration between design and development teams.
I developed the Platform UI Kit Fundamentals, creating a scalable design system with reusable components to ensure consistency across the platform. This included defining typography, color schemes, iconography, and spacing, streamlining collaboration between design and development teams.




Branding
Branding
Branding
Logo & branding
Logo & branding
Logo & branding
I designed the first Eximion logo and branding. This allowed me to develop a cohesive visual identity that aligns with the brand’s values and product offerings, providing a strong foundation for the Eximion product suite.
I designed the first Eximion logo and branding. This allowed me to develop a cohesive visual identity that aligns with the brand’s values and product offerings, providing a strong foundation for the Eximion product suite.
I designed the first Eximion logo and branding. This allowed me to develop a cohesive visual identity that aligns with the brand’s values and product offerings, providing a strong foundation for the Eximion product suite.





03/04
03/04
03/04
PassCulture
PassCulture
PassCulture
Agency
Agency
Agency
Application mobile with the objective of forming enlightened citizens, as it is true that culture plays an important role in the development of the individual.
The application is free, geolocalized and intended to promote access to culture for young people between 15 and 18 years old.
Application mobile with the objective of forming enlightened citizens, as it is true that culture plays an important role in the development of the individual.
The application is free, geolocalized and intended to promote access to culture for young people between 15 and 18 years old.
Application mobile with the objective of forming enlightened citizens, as it is true that culture plays an important role in the development of the individual.
The application is free, geolocalized and intended to promote access to culture for young people between 15 and 18 years old.
Product designer trainee
Product designer trainee
Product designer trainee
Research, planning, and delivery
Research, planning, and delivery
Research, planning, and delivery
UX/UI
UX/UI
UX/UI
Problem
Problem
Problem
The subsidy for 15 to 17 year olds (20 to 30€) is spent very quickly and the application currently offers little use for a user who has exhausted his credit.
Once the credit is exhausted, users gradually detach themselves from the application.
How can we encourage young people aged 15 to 17 to continue using the Culture Pass once their credit has been used up?
The subsidy for 15 to 17 year olds (20 to 30€) is spent very quickly and the application currently offers little use for a user who has exhausted his credit.
Once the credit is exhausted, users gradually detach themselves from the application.
How can we encourage young people aged 15 to 17 to continue using the Culture Pass once their credit has been used up?
The subsidy for 15 to 17 year olds (20 to 30€) is spent very quickly and the application currently offers little use for a user who has exhausted his credit.
Once the credit is exhausted, users gradually detach themselves from the application.
How can we encourage young people aged 15 to 17 to continue using the Culture Pass once their credit has been used up?
Audience
Audience
Audience
Young people between 15 and 18 years old.
Young people between 15 and 18 years old.
Young people between 15 and 18 years old.


Discovery
Discovery
Discovery
User Research
User Research
User Research
With some guerrilla study at the Champs-Élysées, engaging users in their daily routines to uncover insights into their cultural consumption habits.
With some guerrilla study at the Champs-Élysées, engaging users in their daily routines to uncover insights into their cultural consumption habits.
With some guerrilla study at the Champs-Élysées, engaging users in their daily routines to uncover insights into their cultural consumption habits.
90% rely on social media for cultural information.
50% have not yet used their Pass Culture credit.
100% are aware of the app.
90% rely on social media for cultural information.
50% have not yet used their Pass Culture credit.
100% are aware of the app.
90% rely on social media for cultural information.
50% have not yet used their Pass Culture credit.
100% are aware of the app.
90% rely on social media for cultural information.
50% have not yet used their Pass Culture credit.
100% are aware of the app.


Features
Features
Features
Product Page
Product Page
Product Page
Introduced a real-time or classic product page (without video integration) to enhance user engagement and accessibility.
Introduced a real-time or classic product page (without video integration) to enhance user engagement and accessibility.
Introduced a real-time or classic product page (without video integration) to enhance user engagement and accessibility.
Optimized the Call-To-Action button for better visibility and user interaction, driving higher conversion rates.
Optimized the Call-To-Action button for better visibility and user interaction, driving higher conversion rates.
Optimized the Call-To-Action button for better visibility and user interaction, driving higher conversion rates.


Features
Features
Integration & notifications
Integration & notifications
Social Network Integration: Enabled seamless synchronization with social networks, allowing users to share content effortlessly and extend reach.
Social Network Integration: Enabled seamless synchronization with social networks, allowing users to share content effortlessly and extend reach.
Content Sharing Notifications: Added notifications when content is shared by contacts, encouraging sibling interactions to boost retention and foster app usage.
Content Sharing Notifications: Added notifications when content is shared by contacts, encouraging sibling interactions to boost retention and foster app usage.


04/04
04/04
04/04
TieBreak app
TieBreak app
TieBreak
Side project
Side project
Side project
Application concept that seeks to compete with existing applications to participate in an expanding market, given the increase in demand strongly leveraged by Padel enthusiasts in France.
Application concept that seeks to compete with existing applications to participate in an expanding market, given the increase in demand strongly leveraged by Padel enthusiasts in France.
Application concept that seeks to compete with existing applications to participate in an expanding market, given the increase in demand strongly leveraged by Padel enthusiasts in France.
Product designer, Founder
Product designer, Founder
Product designer, Founder
Research, planning, and delivery
Research, planning, and delivery
Research, planning, and delivery
UX/UI, brand
UX/UI, brand
UX/UI, brand
Problem
Problem
Problem
Padel is rapidly growing in France, with courts increasing from 995 in 2021 to 1,339 across 590 clubs by 2022. The French Tennis Federation aims to reach 2,000 courts by 2024, backed by the National Agency of Sport. This expansion creates opportunities but also challenges, such as efficient court management and fostering community engagement, requiring user-centered solutions to support clubs and players in this booming ecosystem.
Padel is rapidly growing in France, with courts increasing from 995 in 2021 to 1,339 across 590 clubs by 2022. The French Tennis Federation aims to reach 2,000 courts by 2024, backed by the National Agency of Sport. This expansion creates opportunities but also challenges, such as efficient court management and fostering community engagement, requiring user-centered solutions to support clubs and players in this booming ecosystem.
Padel is rapidly growing in France, with courts increasing from 995 in 2021 to 1,339 across 590 clubs by 2022. The French Tennis Federation aims to reach 2,000 courts by 2024, backed by the National Agency of Sport. This expansion creates opportunities but also challenges, such as efficient court management and fostering community engagement, requiring user-centered solutions to support clubs and players in this booming ecosystem.
Audience
Audience
Audience
Club administrators, casual players, padel enthusiasts, and sports organizations—all seeking user-friendly solutions for efficient court management, community engagement, and growth within the rapidly expanding padel ecosystem.
Club administrators, casual players, padel enthusiasts, and sports organizations—all seeking user-friendly solutions for efficient court management, community engagement, and growth within the rapidly expanding padel ecosystem.
Club administrators, casual players, padel enthusiasts, and sports organizations—all seeking user-friendly solutions for efficient court management, community engagement, and growth within the rapidly expanding padel ecosystem.



Components
Components
Components
Ready-made components
Ready-made components
Ready-made components
Components that seamlessly integrate with your native iOS user interface.
Components that seamlessly integrate with your native iOS user interface.
Components that seamlessly integrate with your native iOS user interface.



Features
Features
Features
Feature set
Feature set
Feature set
Repertortorizing the tennis and padel courts seeks to respond to the basic point of friction. With a user experience linked to the game, integrating the playful and dynamic aspects of the sport.
Repertortorizing the tennis and padel courts seeks to respond to the basic point of friction. With a user experience linked to the game, integrating the playful and dynamic aspects of the sport.
Repertortorizing the tennis and padel courts seeks to respond to the basic point of friction. With a user experience linked to the game, integrating the playful and dynamic aspects of the sport.
The game evolves and with it the needs of those who play it. Therefore, exploring the functionalities offered by gadgets such as smartwatches could level up the user experience.
The game evolves and with it the needs of those who play it. Therefore, exploring the functionalities offered by gadgets such as smartwatches could level up the user experience.
The game evolves and with it the needs of those who play it. Therefore, exploring the functionalities offered by gadgets such as smartwatches could level up the user experience.












Brand
Brand
Brand
Marketing and brand
Marketing and brand
Marketing and brand
To distinguish my app from others with similar offerings, I created a striking logo and a strong brand identity.
To distinguish my app from others with similar offerings, I created a striking logo and a strong brand identity.
To distinguish my app from others with similar offerings, I created a striking logo and a strong brand identity.















Profile
Profile
Profile
France based
France based
France based
About
About
About




I possess over 3 years of experience in tech, startups, and SME companies, complemented by 11 years of background in finance, business, and project management.
I possess over 3 years of experience in tech, startups, and SME companies, complemented by 11 years of background in finance, business, and project management.
I possess over 3 years of experience in tech, startups, and SME companies, complemented by 11 years of background in finance, business, and project management.
Previous
Previous
Previous
Merim groupe, a French FoodTech company.
Merim groupe, a French FoodTech company.
Merim groupe, a French FoodTech company.
Current
Current
Current
Currently working as a freelancer.
Currently working as a freelancer.
Currently working as a freelancer.
Side projects
Side projects
Side projects
L’usine des nuages 2024
L’usine des nuages 2024
L’usine des nuages 2024
Tie break app 2023
Tie break app 2023
Tie break app 2023
Cap alimentation 2023
Cap alimentation 2023
Cap alimentation 2023